Tips to optimize your site on search engines
If you have an online site and track its statistics on Google Analytics, you'll notice that the best traffic to your site, in terms of low bounce rate and visitor interaction, came from search engines, certainly Google.
Google's spiders and robots and how to rank and rank web pages are secret things that Google did not tell anyone about. However, there are a number of behaviors that have proven to boost your site or blog on search engines and produce their first pages in search results. Here are a few tips and steps that every blogger and website owner should follow to improve their search engine positioning (or what they call SEO) and get the results they want.
1. Post high-quality content
The most important thing in any website is the content, it serves as food for search engines and the other points we will mention are just recipes and spices to make the food tastier and more acceptable to the spiders of these engines.
Focus on the content you provide on your blog with value added and cautionary caution of copying and pasting, otherwise you will be sentenced to death.Another point to be aware of is that the longer the subject is, the better and the better the chances of appearing first in the search results.
2. Keywords
Avoid as much as possible going into loose general topics that do not target any specific topic, specialty and finding the right keywords to make your site appear on Google's first page.
Use the Google Keyword Tool to study available keywords and always avoid words that are highly contested by publishers and major corporations.
For example, instead of focusing on the word "Samsung phone," which you will inevitably find stiff competition, target the keyword "Samsung Galaxy S7" and so on You find the keyword that has a good turnout and at the same time is not subject to fierce competition.
Put the keyword in the title of the topic and you should put it in one of the sub-headings of the subject, and do not forget to mention it in the first paragraph as well, and the longer the subject the longer the keyword appears more automatically.
3. Put unique and non-duplicate titles and descriptions
Put a unique title for the article and do not duplicate the titles of previous topics in your blog, the same as describing the article Meta description.
It is recommended that the length of the title not exceed 55 characters and do not forget the need to place it in the H1 tag as well as the reference to the keyword within the meta description tag.
4. Place a map of SiteMap
Putting a link to your sitemap helps to archive your pages and is critical to improving your site on search engines.
If you are using the WordPress content management system, you will find a number of good additions to generate and update your Sitemap whenever you post or update a new topic, most notably the addition of Google XML Sitemaps, which is the same as that used in the Tootomina code.
Then generate the map Go to your Google Webmaster tools and add the map link in the space provided.
5. Fix 404 errors on your site periodically
Make sure that all your links are working properly and there are no 404 errors for missing or non-existent pages. These errors negatively impact the user experience and therefore your site's reputation on the search engine.
If you are a WordPress user, there are a number of extensions that examine your site and detect links that do not work and convert you to pages related to the requested in case of loss. There are also a number of Google Chrome extensions that scan your site and detect broken links.
6. Promote your site by posting to other sites
If you are a blogger or web designer, go to specialized sites in the same domain with a good ranking on the search engines and publish them from time to time and build backlinks back to your site.
This is called Guest Blogging and is a very effective way of promoting your blog and increasing its credibility with search engines.
7. Set the images well for the search engine
Images are very important in raising the quality and value of your content.
The more diverse the content is, the richer the different types of media and data the better.
Search engine robots can only read what is in the images by using the ALT attribute, which is used to describe the image in a short sentence, as well as the file name File Name is so important that it must be inside the image and always avoid arbitrary labels.
8. External links towards powerful sites
Create external links to sites with high rankings and credibility, giving a good impression to the search engine on the quality of your content, provided you do not over-build those links.
9. Speed up your site as much as possible
The experience of the user begins to crystallize starting from loading the page, if the download speed is good, it will be a positive point for you in the battle to satisfy and delight the user, but if the site is heavy, it means autotamically dissatisfied visitor who will not wait long to enter your site, This is a bad experience for the user as it increases the bounce rate of your Bounce Rate and thus deteriorates the reputation of the site.
10. Your site must be compatible with all devices
Whether a visitor accesses your site from a mobile phone, tablet or desktop computer, the browsing process should be normal and all pages of the site should be well-responsive and responsive to all of these devices. Google introduced this compatibility standard in its magical mix of classification and archiving sites and officially announced it about two years ago.
11. Internal links are important
What we have said about the role of external links to sites with high authority authority is also true for internal links, try to link to a related article on your site to support your current topic, this will help keep visitors in your site for as long as possible and thus reduce the rate of bounce site. But always avoid the redundancy in using these links and let things always remain within their natural framework.
12. Post new content regularly
Update your content regularly and regularly. Good, fresh content reflects your seriousness in this work, which increases your credibility and reputation in the search engine.
And I know very well that posting one or two topics every week is better than posting 10 topics in one week and then dropping out for months and then coming back again.
In periods of activity and dynamism in which you write profusely, try to keep your posts in the form of drafts and publish them periodically according to a regular schedule will benefit you a lot in the idle and laziness passed by each of us.
Conclusion
This is almost a mix that every blogger and site owner must use and start to improve their rankings on the search engines. SEO is a very wide area of continuous diligence.
Google spiders and others constantly evolve and introduce new standards on the line, and webmasters and bloggers must always stay ready and constantly improve their positions. The only step you should always start with that will not be affected by change is to publish good and exclusive content.
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